Referral & Reward Programs for Sports Betting, Lottery & Casino.
Trusted by leading providers
The impact of partnering with Buyapowa
Built for how sport betting, lottery & casino providers operate
Customer experience
Custom-branded referral journeys for every channel and customer
Whether you’re targeting consumers, businesses, or even your own employees, Buyapowa empowers sport betting, lottery & casino providers to launch high-performing referral programs across every touchpoint — from customer referrals and employee advocacy to partner and B2B campaigns.
Client experience
One platform to manage, monitor, and optimise everything
Every referral programme connects back to the Buyapowa platform — a secure, centralised hub where your teams can manage campaigns, track performance, prevent fraud, and reward advocates.Example player journey
How online casino referrals work
Ellis gives Robin a referral code. Once the operator verifies the referral, each can choose a £10 retail gift card or 50 free spins. Follow Robin’s choice, then try a different reward for Ellis.Retail gift card
Retail gift card · Invitation
Robin asks Ellis about joining.
Ellis opens the referral offer in their casino account. When Robin asks in person, Ellis gives them the code and explains that each of them can choose a reward if the referral qualifies.
Which terms are shown with the offer?
Eligible adults aged 18+ in Great Britain. One reward each after verified new registration. No deposit or play required. Choose a £10 Home & Goods retail voucher, valid for 12 months, or 50 spins at 10p on Classic Reels, valid for seven days. Both periods start at issue. Spins can return £0 and winnings have no further wagering requirement.
Retail gift card · Eligibility
Robin enters the code at registration.
The code links Robin’s application to Ellis. The operator checks Robin’s age, identity and eligibility as a new player in Great Britain. A verified, eligible account qualifies without a deposit, a wager or any play.
What if a check is still open?
Robin sees the next step privately in their account. A pending check holds the reward. Ellis can see only the status of their own entitlement.
Retail gift card · Reward choice
Robin would rather spend £10 on shopping.
Robin can take the £10 Home & Goods e-gift card or choose 50 free spins. The retailer voucher has a fixed £10 face value, can be used for 12 months from issue, and cannot fund a casino account.
Retail gift card · Fulfilment
Robin’s £10 voucher is ready to use.
Once the voucher provider confirms issue, Robin sees the £10 Home & Goods voucher and redemption instructions in My rewards. Robin spends it with the retailer. Their casino balance stays the same.
What if the voucher is missing?
Support checks Robin’s existing voucher reference and makes the same voucher available again if it was already issued. Ellis’s reward is handled separately.
Free spins
Free spins · Invitation
Robin asks Ellis about joining.
Ellis opens the referral offer in their casino account. When Robin asks in person, Ellis gives them the code and explains that each of them can choose a reward if the referral qualifies.
Which terms are shown with the offer?
Eligible adults aged 18+ in Great Britain. One reward each after verified new registration. No deposit or play required. Choose a £10 Home & Goods retail voucher, valid for 12 months, or 50 spins at 10p on Classic Reels, valid for seven days. Both periods start at issue. Spins can return £0 and winnings have no further wagering requirement.
Free spins · Eligibility
Robin enters the code at registration.
The code links Robin’s application to Ellis. The operator checks Robin’s age, identity and eligibility as a new player in Great Britain. A verified, eligible account qualifies without a deposit, a wager or any play.
What if a check is still open?
Robin sees the next step privately in their account. A pending check holds the reward. Ellis can see only the status of their own entitlement.
Free spins · Reward choice
Robin checks what the spins are worth.
Robin can choose 50 free spins at 10p on Classic Reels. That gives £5 in total stakes. The spins expire seven days after issue and can return £0. Any winnings are withdrawable with no further wagering.
Free spins · Fulfilment
Robin’s spins appear in the casino account.
The operator confirms that 50 spins at 10p have been credited to Classic Reels. Robin can use them within seven days of issue. They can return £0, and any winnings are withdrawable without further wagering.
What if Robin leaves the spins unused?
The spins expire seven days after issue. There is no reminder to play, no automatic replacement and no change to Ellis’s own reward.
Casino Company, Home & Goods and Classic Reels are fictional. Illustrative Great Britain offer for eligible adults aged 18+. Select a screen to enlarge it.
Fits right into your tech stack
Case study: Kaizen Gaming – Fast-Tracking Growth in New Markets Through Referral
Overview
Kaizen Gaming is one of the world’s fastest-growing online gaming companies, operating under the Stoiximan brand in Greece and Cyprus and Betano in 10+ international markets, including Brazil, Germany, Portugal, and Chile. Known for its cutting-edge tech and award-winning user experience, Kaizen Gaming’s brands deliver over 1 million sporting events to more than 2.4 million active players worldwide.
Challenge
With new global markets opening up, Kaizen Gaming had a limited window to establish brand leadership before competitors arrived. To scale quickly, they needed a white-label referral solution that could:
- Activate satisfied early adopters as brand advocates
- Adapt reward propositions across regions and languages
- Comply with gaming and data regulations in every market
- Deliver a seamless user experience and automate reward fulfilment
- Operate with minimal internal resource lift
Solution
Kaizen Gaming chose Buyapowa for its feature-rich, fully on-brand referral platform that integrates directly into any site or app. The platform enabled fast, frictionless sharing, automated reward distribution, and flexible localisation — including custom rewards and languages tailored to each region.
With Buyapowa’s extensive experience in regulatory compliance and global program delivery, Kaizen Gaming quickly launched high-performing referral programs across multiple markets, supported by a smooth setup and hands-off operation.
Results
- Referral programs launched across Brazil, Portugal, Germany, Bulgaria, Chile, Greece and Cyprus
- Expansion underway into Peru, the Czech Republic, and Canada
- Referrers can earn up to €100 in value; referred players typically receive €10
- Ongoing ROI improvement as programs scale across brands and territories
- Seamless reward distribution through automated account crediting
“Momentum”
“We needed a best-in-class solution — and we needed it fast. Buyapowa’s technology delivered incredible ROI and helped us scale into new markets with confidence.”
Dimitris Karampela
CRM Campaign Manager, Kaizen Gaming
Referral insights for insurance providers
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