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INTRODUCING ONE TOUCH REFERRALS
Our latest feature, unlocking dozens of real-world new use cases
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Referral marketing for enterprise. Evolved.

Powering advocacy and acquisition for global brands in complex industries, across telecoms, financial services, energy, gaming and more.

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New to referral? START HERE

The impact of the Buyapowa platform.

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New customers via referralOur clients regularly drive a third of all customer acquisition through referrals.
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More likely to convertCustomers acquired via Buyapowa are almost 8x more likely to transact.
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Higher customer valueReferral-acquired customers spend nearly 50% more over their lifetime.
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Lower acquisition costsBuyapowa halves your cost to acquire, compared to traditional channels.

Trusted by leading brands globally.

Proven across sectors where trust, compliance, and results matter most.

SOLUTIONS

Every referral program, one powerful platform.

From customers to employees and beyond – run every type of referral in one place.

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Employee Referral Programs

Customer Referral Programs

Recruitment Referral Programs

Infuencer Referral Programs

Partner & Affiliate Referral Programs

Intermediary & Broker Referral Programs

Installer & Engineer Referral Programs

Call Center and In-store Referral Programs

B2B Referral Programs

Lead Generation Referral Programs

Welcome Offers and Rewards

Referral done right.

Award-winning support and results trusted by enterprise teams worldwide.

CUSTOMERS

Built for enterprise. Proven across industries.

Trusted by leading brands in complex, regulated industries.

Find your industry

Energy

ISP, Broadbrand & Fibre

Mobile & MVNO

Credit Unions

Insurance

Banks, Credit Cards & Financial

TV, Streaming & Subscription

Sports Betting, Lottery & Casino

What industry leaders say about Buyapowa

“Great referral platform providing a really clear and intuitive customer experience with a helpful team who are always on hand to help!”

Katy Grant Commercial Manager

“Buyapowa enables referral for multiple types of customers, seamlessly managing leads and reward distribution, creating more efficiency and less strain on our resources.”

Alex McGuire Senior Marketing Manager

“Powerhouses”

Buyapowa has a team full of powerhouses. I don't think I have another external partner that does as much as Buyapowa does, and at the speed they deliver.

LUIS A.Commercial Marketing Manager - Acquisition, Switcher Programs - T Mobile

“Collaboration”

Really great collaboration between parties. Buyapowa made immediate enhancements as requested and is continuously looking to improve.

ALI W.Product & Propositions - VOXI by Vodafone

“Fantastic”

The service is fantastic - always fast to respond and helps you navigate platform very well. The platform is simple and easy to track referrals.

AMY K.Marketing Specialist - Telus

“Friendly”

The site is very sleek, intuitive and professional. The Buyapowa team are also always on hand to support and very friendly.

CALLUM S.Head of Propositions, TV Products - Sky

“User Friendly”

User friendly platform. Easy to use platform, they are the best supporting team and experts in their field.

XIMENA H.Marketing Specialists - Dish

“Love”

We simply love working with Buyapowa. Our satisfaction with them led us to expand the scope of work and contract other products under our brand as well.

SIBEL K.Marketing Director - Customer Acquisition and Strategy - DirecTV

“Impressed”

Buyapowa were fantastic at helping us integrate the system into our current processes. I’m most impressed with their initial setup guides, reporting dashboard and flexibility.

WILL B.Senior Marketing Manager - CityFibre

FEATURES

Enterprise-grade features that deliver results.

Secure, scalable tools to automate and optimise every referral.

Advanced Referral Tracking & Attributions
Automated Reward Fulfillment & Reward Catalog
Seamless Integrations
Campaign Automation & Workflow Customization
Real-Time Analytics & Performance Insights
Fraud Prevention & Security Compliance
Branded UX & Embedded Portals
Omnichannel Sharing Capabilities
Multi-Program & Multi-Tenant Flexibility
Global Scale & Managed Services
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INTEGRATIONS

Seamless integrations with your tech stack.

Trusted by leading brands in complex, regulated industries.

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RESOURCES

New to referral? Explore why it’s right for your business.

If you’re just getting started, let’s talk it through or dive deeper into the latest insights.

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Why you shouldn't build your own referral program

VIDEO

Robinhood's Advice to CMOs: Buy, Don't Build

As part of our Referral MVP series, listen to the advice of Michael Goodbody, Former VP, Head of Marketing & Comms at Robinhood, as to why you shouldn’t build your own referral program and the reasons why he states that, long term, the benefits of self-building just aren’t there…
REFERRAL MVP
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ARTICLE

The 6 critical reasons to outsource your referral marketing

We often hear people say: “We love your referral platform, but why couldn’t we just cook up own in-house?”. In this insightful article, we set out 6 or the most critical reasons why you should always outsource your referral marketing to experts…
THOUGHT LEADERSHIP
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ARTICLE

Unleashing the Power of SaaS Plus Managed Service

Hear from Buyapowa’s Founder and CEO, as to why SaaS plus Managed Services has become the go-to strategy for businesses looking to expand their reach, recruit high value customers and foster loyalty. This in-depth analysis addresses the value and benefits of both SaaS and a managed service, proving expert advice to continually improve and optimize your referral program…
THOUGHT LEADERSHIP
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VIDEO

Masterclass: Why you should not build a referral program yourself

Another in our Referral 101 series, where Buyapowa’s referral experts, Gideon Lask, Peter Cunningham and Robin Bresnark list some of the reasons why you shouldn’t build your own referral program…
MASTERCLASS
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Optimizing your referral program

If you have a referral program or are planning to launch one, this section offers practical guidance to help you optimize and improve results over time. Learn what top-performing programs have in common and gain expert advice from industry leaders and Buyapowa’s team, drawn from experience with over 350 programs worldwide.

ARTICLE

Tips to Generate Customer Referrals

Referral marketing is one of the powerful growth agents for any business. By turning your customers into brand advocates you can drive incremental customers at a lower cost than from other channels. But it’s not as easy as it might seem. So in our blog, we’ve set a series of great tips for getting more referrals. Read on…

THOUGHT LEADERSHIP
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VIDEO

The 5 Rs of Referral

In the first of 5 short videos in our Referral Masterclass series, our Referral Experts Alex and Robin, analyze all the elements you need to consider to nail the perfect referral proposition, starting with Results. See the full 5 Rs and consider if your program has these nailed too.

MASTERCLASS
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ARTICLE

Referral Program Success Factors Ranked

Want to know what makes for a successful referral program? But want to know which are the most important factors? In this blog, we’ve identified the top 7 most important factors and ranked them in order of importance. If you want your program to be a success, nail all 7 of these and you’ll be onto a winner. Read on…

THOUGHT LEADERSHIP
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ARTICLE

My Go-To Tips for Nailing Your Program | Gideon Lask

Discover from our Founder and CEO, Gideon Lask, his top tips and best practices to ensure your referral program is as good as it can be. These practical and often easy to follow suggestions will ensure you get off on the right foot. Read on to learn more…

THOUGHT LEADERSHIP
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VIDEO

Simple Best Practices Transform Your Referral Program | Wise

In this great short and insightful video from our Referral MVP interview series, we learn from Asya Kuznetsova, Senior Product Manager at Wise (formerly Transferwise) how you can materially improve the performance of your referral program by simply implementing best practices…

REFERRAL MVP
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VIDEO

5 Lessons from the Best Referral Programs

In this short video, our Founder and CEO, Gideon Lask, shares key insights from our latest global study into referral marketing—exploring how the smartest brands are using referral to influence customer behavior, boost acquisition, and drive loyalty at scale.

MASTERCLASS
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Want to see what referral looks like for you?

We’ve done this before — let’s explore how it could work for you.

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OVERVIEW

Solutions

From customer referrals to partner programs, B2B to broker, employee to influencer—we support every kind of program you need to drive growth. Each one fully configurable. Each one powered by a single platform.

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By solution

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OVERVIEW

Features

Each of our solutions comes packed with powerful features. With over ten years of development behind us, we’ve probably built the exact feature you’re looking for. And if we haven’t, we’re working on it.

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By feature

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OVERVIEW

Customers

The flexibility of the Buyapowa platform allows you to build and manage campaigns that are tailored to the needs of your industry. Here’s how enterprise brands from all sorts of backgrounds are using Buyapowa to win more of the right customers.

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By industry

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OVERVIEW

Resources

Discover our range of resources to help you get even more from Buyapowa.

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By resource

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INTEGRATIONS

Free eBook

Referral Codebreakers

Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs.